AXIS
An axis is a line established by two points in space. It is the simplest way to organize space. For any publication, a natural axis is formed by the edge of the page.The designer will add other axes, horizontal and vertical, to further divide the space. These axes are made apparent by the edges formed by columns of type.
An axis is a line established by two points in space. It is the simplest way to organize space. For any publication, a natural axis is formed by the edge of the page.The designer will add other axes, horizontal and vertical, to further divide the space. These axes are made apparent by the edges formed by columns of type.
The axes on these examples are in redfor horizontal and blue for vertical.
Example of an axis in local newspaper (contemporary publications).
SYMMETRY
Symmetry is the balanced distribution of equivalent forms — photos, type blocks, white space, rules — positioned about an axis right down the middle of the page. Symmetrical pages can have a static feel; they don’t feel active.
Symmetry is the balanced distribution of equivalent forms — photos, type blocks, white space, rules — positioned about an axis right down the middle of the page. Symmetrical pages can have a static feel; they don’t feel active.
Example of a symmetry
that exist in front of book cover.
DATUM
Datum is a line, plane or volume that by its continuity andregularity, serves to gather, measure
and organize apattern of forms and spaces.
Datum is a line, plane or volume that by its continuity andregularity, serves to gather, measure
and organize apattern of forms and spaces.
HIERARCHY
Hierarchy deals with the importance or significance of a formor space by its size, shape or
Hierarchy deals with the importance or significance of a formor space by its size, shape or
placement.
Before any elementsare positioned, the designer must study the content and
decideon a hierarchy.The design then serves the hierarchy.
decideon a hierarchy.The design then serves the hierarchy.
Research
has shown that the eye is attracted first to the
largest
photo on the page, then to the largest type as the
reader
seeks more information. Thus, a large photo always will
dominate
the hierarchy of a page. It must be relevant to the
remaining
content.
TRANSFORMATION
Transformation is the principle that an architecturalconcept, structure, or organization can be altered througha series of discrete manipulations and permutations inresponse to a specific context or set of conditions withouta loss of identity or concept.
Transformation is the principle that an architecturalconcept, structure, or organization can be altered througha series of discrete manipulations and permutations inresponse to a specific context or set of conditions withouta loss of identity or concept.
RHYTHM
Rhythm is created when one or more elements of design
areused repeatedly to create a feeling of organized movement. Variety is
essential to keep rhythm exciting and active, andmoving the viewer around the
artwork. Rhythm creates amood like music or dancing.
A
page with rhythm has a natural feel, especially in
the
way readers take in the sequence of items.The
use
of a uniform design for repetitive elements ties
the
page together even as it deviates from exact
alignment.
* Credits to Mr. Kennet Nawot because I borrow his laptop and broadband to get/type all of this. Thank you bro.
